Small Businesses and Solo Entrepreneurs need to build their brand identity just like the large companies. People are more likely to do business with you if they feel comfortable with you and feel like they already know you.
When you sneeze do you ask for a ‘Kleenex” or a tissue? Are you thirsty for a ‘Coke’ or a cola? Consumers buy these products just because they are familiar with them. When you’re a small business owner or solo entrepreneur the product/service is you. It is imperative that you build brand identity that creates familiarity of you within your ‘niche’ market. Building your identity is important because people support businesses and products that they are comfortably familiar with and avoid the unknowns. To get additional info, Local Brand Advisor
Here are some successful strategic branding ideas.
Personal experience creates a strong bond between you and your customers. Your customer service needs to be extremely personal so it creates an viral cycle. The personal experience your customer receives will lead to ‘word of mouth’ publicity.
Create a consistent and repetitive association of you in your prospects mind. This can be achieved by using jingles in audio advertising mediums, and logos, photos, slogans and/or positioning statements in print advertising mediums, press releases, brochures and especially your business cards. Remember there is a back side to your business card and that is valuable space to be used for brand marketing. Be consistent in the look of your marketing/advertising so it brands you and your company. People will be acquainted with you based on that alone.
Get a professional web site with headers and footers that continues your business identity using the same logos, photos, slogans and/or positioning statements as you use in print.
Write articles with content that is educational and valuable for your customer. Put each article on your website and invite visits to your site through your resource box. Use your resource box to build brand identity.